Fleet Management Branding
| CLIENT: | LAI Fleet |
| OBJECTIVE: | Rebrand the company to better convey their holistic approach of fleet acquisition, management, and remarketing. |
| SERVICES: | Branding |
| LINK: | laifleet.com |
Since 1958, Leasing Associates has been a trusted name in the commercial vehicle leasing industry. As customers’ needs have evolved, so has the company. LAI, formerly Leasing Associates, wanted to rebrand to show that its services go beyond just leasing.
