Container Home PR and SEO

CLIENT: Backcountry Containers
OBJECTIVE: Position Backcountry Containers as the leading provider of container homes
SERVICES: PR Management, SEO, Web Development, Event Planning

Backcountry Containers got the exciting news that they were going to be featured on an episode of Tiny Homes on HGTV. They needed to capitalize on the exposure with local media coverage. RCM created a press release and worked with local media to secure a local TV spot and a feature in the Houston Chronicle. After the show aired, RCM coordinated and marketed several successful open house events.

When Backcountry Containers secured their own HGTV show, RCM managed the social media and updated their website to capture the new builds.

As a result of the coverage and improved web presence, Backcountry Containers ranks for hundreds of target keywords. Traffic improved by more than 100%. The company has consistently received hundreds of leads each month directly from ongoing SEO success.

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