H&W Manufacturing came to RCM in 2016 wanting a refreshed web presence. As a machine shop with more than 35 years of experience at the time, they wanted to ensure that they kept up with modern marketing. They wanted to diversify their industry focus and they wanted to increase awareness of their niche capabilities. RCM designed and developed the web overhaul, including directing a shop and product photo shoot. During the site build, RCM focused on meeting both the aesthetic and keyword goals for the site. Within a few months, H&W topped search engines for Houston machine shop, which was their primary focus. In the four years since, we’ve continued to maintain and improve the site. With our SEO efforts, the site ranks for hundreds of industry keywords and is a driver for sales leads and quote inquiries.